The first ad I decided to choose was M&M'S Find Red Canada Promotion.
M&M Ad
1. The ad is a video ad which can be seen on TV.
2. The ad pursuades the buyer by telling them that if they go their website, they have a chance to win a prize. By doing this, the consumer is thinking about the product and has a better chance to buy it. There are also cartoon characters in the ad which may attract the attention of children who will tell their parents to buy the product.
3.I think it does appeal to your emotional appeals by creating the need for excitement and adventure by telling the consumer to enter a contest where they may win a prize. People seeing the ad may get excited about the product because they know that they have a chance of winning something by buying the product and visiting it's site.
4. I believe that the ad is targeting males and females over the age of 18 because in order to enter the contest and win the prize, you must be over the age of 18. Also, a car would be of no use to a child and the contest's prize is a car. The actual product itself is targeted to all ages because it is a candy and they want everyone to buy their candy and enjoy their product.
The second ad that I chose was a MasterCard Print ad.
Gordon Ramsay Dining Experience
1. This ad is a Print ad.
2. MasterCard is trying to persuade the cosumer into appyling and using their credit cards for various reasons. In this specific example, The picture is of a dinner table close up of one person's seat complete with knives, forks, napkins and a broken plate. The tagline is suggesting that if you get a Mastercard you will be able to experience "The Gordon Ramsay Experience" meaning that with a mastercard crazy things may happen.
3. I believe that it does employ emotional appeals by making the consumer feel the need that they need a Mastercard in order to achieve certain things such as the "Gordon Ramsay Experience". It makes the consumer also feel the need of excitement by saying that if they use their cards, there lives will become much more exciting.
4. I think that the ad is targeting older people above the age of 18 who would apply for a mastercard. It directly targets people who have mastercards or who are looking to get one because it shows what kinds of things they may be able to do if they have a mastercard.
The single ad that I am picking is the M&M's TV ad.
ReplyDelete1. I believe that the ad design conveys the advertiser's message perfectly. The changing camera angles and zooming in on each of the M&M's faces make it look like they are showing real emotion and the fact that certain objects in the video are popping out at you or more important than others like the commentator explains. I also believe that the music sets a certain tone in the video. At first it feels crazy because they are in a rush to hide and then the music gets more exciting and cheery when the viewer finds out that there is a contest. All of these things together make the viewer have a certain mood or feel a certain way at different points of the video.
2. The images, movements, camera angles, and music all play a very important part in conveying the message of the ad. The frantic look on the M&M's faces and the crazy and exciting music as well as the camera angles showing what each M&M is thinking help enhance the expierence of the ad.
3. In the video, certain objects appear more viewable and in the foreground compared to the background because these objects or words are hints to what you should be looking for when entering the contest which this ad is about. It is even explained that you should look closely and rewatch the video to see certain objects that may be sticking out that can help you in the contest.
4. The main product that is being offered for sale in this ad are M&M's chocolates and candys. We can see the qualities of the M&M's in the video and their different personalities. This may be a marketing advantage because some children may like a certain M&M more than other so they want that one. There is also another promotion that is taking place in the commercial, which is a contest. The viewers learn what they must do to enter the contest and what they have to do in order to win. There is also a prize involved which will make it an initiative for consumers to go to the product's website and enter the contest.
5. The scene seems to take place in the living room of a family. The M&M's are hanging out until they realize that the family is entering the living room looking for them so they hide. The significance of the scene may be that advertisers are trying to relate the M&M's with a normal family and are showing a normal home. There is also a computer which plays a big role in the ad and is significant because the advertisers want the consumer to go on the computer and go to their site and enter the contest.